Ritual Beverage Company's plastic sustainability report

How we’re protecting oceans from plastic waste

At Ritual Beverage Company, we're proud to say that our partnership with CleanHub is preventing 8,500lb of plastic waste from ending up in landfills, open environments, or our oceans.

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Our sustainability commitment at Ritual Beverage Company

Why we act on plastic

Environmental responsibility is one of our core values at Ritual. We could tell you about how we love the outdoors and have children and feel a sense of responsibility to our families, our communities, and society at large. Which are all true. But on a more basic level, we’re people who drink water, breathe air, and live on our one and only planet Earth. We must take care of it.

http://ritualbeverage.com/

More than
2 billion people worldwide
dispose of their trash in nature because there are no waste collection services.

Through our partnership with CleanHub, we fund waste collection in coastal communities where services were previously unavailable or not affordable.

This year we're supporting these sustainability projects

Through CleanHub, we fund projects that collect plastic waste - either directly from nature, at community collection points or directly from local households. The plastic is then sorted and any material that can be recycled is reused. Plastic that cannot be recycled is used as an alternative fuel in cement production, replacing coal and gas. This prevents the plastic from entering the environment again.

3,211lb

2024-25

In progress

80% of progress so far

31st May 2024 - 30th May 2025

4,000lb commited

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Clean La Barrita

Our Clean La Barrita project works with coastal and riverside communities to address poverty and plastic waste. By encouraging recycling, the project helps improve livelihoods while keeping trash out of waterways, creating a cleaner, healthier environment for their community.

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Clean Kerala

Our Clean Kerala hub works with collection partner, Greens Worms Waste Management to organize door-to-door collection services across southern India, with the help of women empowerment groups.

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Clean North Sulawesi

Our Clean North Sulawesi Hub is supported on the ground by No-Trash Triangle. No-Trash Triangle helps prevent plastic pollution in the Coral Triangle, one of the most biodiverse marine environments in South-East Asia.

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Clean Goa

Our Clean Goa Hub is supported by vRecycle. vRecycle collects all plastics from households in Southern Goa. Together, we help over 25K homes manage their waste self-sufficiently and have built more than 2K composters and 200 community recycling points.

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Clean Pondicherry

Our Clean Pondicherry Hub is supported on the ground by Recity. Recity was founded to keep plastics out of the environment, and is creating a circular economy - enabling value-chain collaborations between brands and consumers

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Clean Dar es Salaam

Our Clean Dar es Salaam Hub is supported by The Recycler, who offers waste management and recycling solutions for all waste streams in Dar es Salaam on the shores of the Indian Ocean.

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Clean Andaman

CleanHub collection partner, Greens Worms Waste Management organizes door-to-door collection services across India.

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Our support of coastal communities is not a one-off commitment

Through longstanding support of plastic collection projects we have connected people in coastal communities to waste collection. Preventing plastic from ever polluting our environment.